iMarketing Masterminds Blog

If you want to learn how to sell more product….

If you want to drive tons of traffic to your website…

If you really want to SKYROCKET your lead generation efforts…

Then you need to start LIST BUILDING now!

As we teach in our iMM List Building Training Videos, building a list or database is about collecting names… And if you truly want to become successful then you need to do it the right way.   To start this discussion, let’s focus on three philosophical practices that will serve you well:

1.  Adopt the philosophy of Giving First.  Let me ask you this:  Don’t you make your bigger buying decisions based upon trust from advisors?  Think about it… your real estate agent, your accountant, your lawyer, etc.  And chances are that those people began to earn your trust by giving you some free advice BEFORE you became their client.  It’s no different in building your business.  As a home business professional, and I mean professional, you need to practice the Give First  mentality…  as that’s what builds trust (both consciously and subconsciously) with your prospective business partners.

2.  Look to Build Relationships with prospects before they become clients… and you do that by Building Trust.

3.  Serve Not Sell - this attitude will serve you well in your advertising and your ongoing assistance to the members who join your business.  If you serve, the sales WILL come.

OK… now there our three central concepts you must use to build an effective list:

1.  Make sure your Websites, Lead Capture and Landing Pages, Blogs, etc. brand YOU.  As we teach in the iMM Personal Branding Training Videos, remember, people buy from those they trust.  You cannot build relationships by remaining anonymous.  In your ad copy and material you provide your visitors, provide value and let it be known you are here to help.  When trust begins to develop, you’ll get the optins.

2.  An optin form must be present on any site to capture the data and begin to build your list.  Follow these guidelines with your optin forms:

• Place your optin form above the fold… meaning visitors do not have to scroll down to see the form
• Make your optin form LOUD.  It should be easy to see with clear instructions like:  CLICK HERE
• Provide something of value like an e-book, video series, email series of tips, etc.

3.  You’ll need a “repository” for the names and email addresses you’ll collect.  Some mlm, network marketing and business opportunity companies provide this.  It may be OK to start there, but we’d highly recommend that you capture this data using a 3rd party service.  That way, you own the data and you can communicate with your prospects and customers freely because you’ve built your own permission based list.

Lastly, as you build and manage your list, keep in mind this Golden Rule:  Treat Your List with Respect and They Will Become Loyal to You in the Process.

Be sure and watch the iMM Videos on List Building and don’t be shy…. post your comments, feedback and suggestions.

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